Email marketing is a useful tool in digital marketing. This is because it has high ROI of about 44$ for every 1$ spend. As the result of it, there are many company adapt it as the main tool to communicate with customers. Even though some people may think Email marketing is out of date, the reality is that it is still important, especially for small business owners.
There are two main reasons:
- It is affordable.
According to research, Email marketing is one of cost saving tools to reach a great number of customers. Especially for small business owners who do not have sufficient fund in marketing, the email could be an appropriate choice since it can achieve low investment but high return as mentioned before.
2. It is measurable.
Some marketing communicate tool such as TV and Radio is hard to measure the effect of them. This is because marketers can hardly to track it. However, by sending Email, marketers can use tools such as the Google Analytic URL Builders to figure out the click through rate and then adjust the content or investment strategy.
There is one thing that need to noticed, the spam email can do harm to the society. The cost of spam could grow to $257 billion annually. Markers need to follow these tips to achieve email marketing success.
what do you feel about email marketing? Do you have any recommendation of it? Comment below!
Anne5460 
I definitely agree with you that the email marketing is still important in nowadays. I have done a part-time job in a small cleaning company. They usually sending emails to customers to introduce company’s service and get orders, which is really works!
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Thanks for sharing! Email marketing can really help small business to attract consumers. In addition, the low cost of it can release business owners’ financial burden well!
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