Content marketing is about using storytelling skill to attract and maintain customers and increase their purchase of the brand.
There are many methods could be used such as email, blogs and videos. The aim is to increase customers’ engagement of the brand, and build up emotional bond in daily lives. One of success example could be Coca- cola “share a coke” campaign.
picture from: https://www.coca-cola.dk/stories/share-a-coke
The key of the success campaign using personalization in content marketing. Coca- cola company chosen around 150 most popular name in Australia and print them onto bottles. As a result, people went crazy about it, and they shared this information actively in their daily lives. During that time, it became the hot topic and everyone was talking about the brand. The brand succeeded in increasing exposure, attracting customers, and maintain them to increase their purchase.
Personalization can increase consumers’ engagement. What is more, the sharing activity can increase people emotional bond by engaging activity actively and get access to this information frequently. Personalization could be a good opportunity for marketers to communicate with customers. There are many marketers know about this, but only 19% of them use this strategy.
What is content personalization? How to use it?
Which kind of content marketing do you like best? Videos, blogs or similar personalization content marketing? Share your opinions below!
Thanks for the great read, Anne! I love content marketing – it definitely makes me value the brand more and feel more of a connection to it. I find videos very helpful from some brands, but am also guilty of loving when brands personalise their marketing! Such as when Nutella were producing jars with names on them. I bought so many jars as a cute gift idea!
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Thanks for reading and sharing! I have a similar experience with you! I also feel that the personalisation content can help to build up the emotional bond between customers and the brand well! It makes me feel that I am closer to the brand!
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I feel like content personalization can be really effective – lots of brands that have gained in popularity now offer ability for customers to monogram their products. I think it adds a personal touch. Nice post 🙂
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Thanks a lot! I really enjoy the monogram activity since it can help to show our different personalities well
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Very insightful post! Content personalization is a great way to attract customers.
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Yeah it really works for me because it makes me feel I am special!
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I love the idea of content personalisation as it makes products more unique. One of my favourite campaigns to use personalisation was by Absolute Vodka and their range of limited-edition uniquely designed bottles. I think they were absolutely beautiful! Great Post.
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Thanks for reading! Content personalisation can really help a brand to attract customers well, since personalisation products can make customers feel they are treated specially!
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