Hashtag Research in Digital Marketing

Usually people use Google as the main tool to do research. For example, when people want to travel to a new city, they will google for attractive place to go. Marketing people usually try to improve SEO rank to make people notice about their brands.

With new platforms appearance and communication way changes, the traditional search way could be challenged. Hashtag research become more and more important in digital marketing. For example, Instagram could become the new search engine. According to research, more people research “hashtags” on Instagram which is their main online social media they relied on with real-time information (Heap, 2018). As a result of it, marketing people can take this advantage to influence people research result by using hashtags.

In Instagram, if people followed a hashtag, more relative posts will be pushed to that person. So it is important for marketer to use hashtags research tools such as Hashtagify to find out what are popular hashtags for target customers. Once you know, you can add relative tags under the brand posts, which can help the brand to reach target customers well.

Picture from: Instagram: colourpopcosmetics

Picture from: https://hashtagify.me/hashtag/spring2019

ColourPop is a new trendy cosmetic brand which is found in California in 2014. It does well in hashtag marketing. For example, as the post above, #Spring2019 was added below the post. According to the hashtag research tool Hashtagify, it is the recent popular topic. By doing this, people who has followed the topic will be more likely to see the post of Colorpop. What is more, customers who search for make-up information are also more likely to see the brand. The hashtags campaign helps Colourpop to build up brand awareness well in Instagram research.